<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/67518e45-4db4-49a2-b993-50b1c1778e30/7d08afb4-d2e3-43df-b776-7566ea0b2936/notebook_1f4d3.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/67518e45-4db4-49a2-b993-50b1c1778e30/7d08afb4-d2e3-43df-b776-7566ea0b2936/notebook_1f4d3.png" width="40px" /> Here you can find all the necessary vocabulary for this topic (with english and russian trancsription) + Quizlet link

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Vocab_(Advertising).pdf

• to raise awareness

(ru) повышать осведомлённость

• to drive potential customers to your business

(ru) привлекать потенциальных клиентов к вашему бизнесу

• to promote sales

(ru) продвигать продажи

• social media endorsement

(ru) спонсорство в социальных сетях

• to differentiate

(eng) to show or find the difference between things that are compared

(ru) отличать от

• to execute

(eng) to do or perform something, especially in a planned way

(ru) осуществлять

• to incorporate

(eng) to include something as part of something larger

(ru) включать в состав

• to manifest

(eng) to show something clearly, through signs or actions

(ru) обнаруживать(ся)

• to be aired

(ru) быть в эфире

• to capture the audience

(ru) завлечь аудиторию

• to do wonders

(eng) to have a very good effect

(ru) творить чудеса

• subconscious

(eng) relating to this part of your mind

(ru) подсознательный

• to align

(eng) to be the same or similar, or to agree with each other; to make two things do this

(ru) соответствуют, равняются

• demeanor

(eng) a way of looking and behaving

(ru) поведение

• bandwagon effect

(eng) the bandwagon effect is a psychological phenomenon whereby people do something mostly because others are doing it, often ignoring their personal principles or underlying evidence

(ru) эффект, при котором люди начинают делат то, что популярно (вне своих интересов)

• to leverage

(eng) to use something that you already have in order to achieve something new or better

(ru) использовать/применять

• feature

(eng) a typical quality or an important part of something

(ru) особенность

• penchant

(eng) a liking for, an enjoyment of, or a habit of doing something, especially something that other people might not like

(ru) склонность

• to resonate with

(eng) if something resonates, it makes you think of another similar experience or memory

(ru) откликаться

• to engage

(eng) to interest someone in something and keep them thinking about it

(ru) вовлекать

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/67518e45-4db4-49a2-b993-50b1c1778e30/9611d290-ac71-4c45-a50f-4cd5b7fe0022/star_2b50.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/67518e45-4db4-49a2-b993-50b1c1778e30/9611d290-ac71-4c45-a50f-4cd5b7fe0022/star_2b50.png" width="40px" /> Quizlet link:

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https://quizlet.com/ru/712111814/vocab-ad-flash-cards/?i=2wk0wp&x=1jqY